The Problem Create an engaging experience BNY Mellon was looking for an interactive app that would allow users to take a holistic approach to wealth planning through thier 5 Active wealth practices – where they help users not only build lasting wealth, but make sure that your wealth works to supports

The Problem Giving user value to their content As a TELCO and content creator platform, YO Mobile wanted to keep up with how users value their content by taking a step into the world of NFTs. The goal was to take their existing mobile app and develop a roadmap around

The Problem New spices need a new design Some projects fall into your lap, and you know right away that it will be fun and solve a problem that will be different than normal. Charboys is a BBQ seasonings and sauce company out of Chicago that, as they expanded the product

The Problem Inconsistent experience across all the brands I was brought into the Hudson’s Bay Company to audit all of their site experiences (Hudson’s Bay, Saks 5th Ave, & Saks Off 5th) and bring consistency to their modules. As the team planned for a migration to a Salesforce platform, it was

Outdated designs not built for the future One of the most important pages of the customer journey is the Product Detail pages, they are the place of conversion for the small and mid-sized customers. This is a page that could not go live unless we this would make a big impact.

The Problem The next generation of a disjointed experience As we examined the American Express Global Commercial journey, there were some very evident gaps when it came to the available product offerings. On top of the credit and charge cards that they offered there is a wide portfolio of non-card

Create an easy way to answer employee questions The team at Marsh approached us to create an app for their staff to access information about the company, policies as well as the employees personal info. The plan was to build in a desktop as well as mobile application that we would build from

New Path to Acquisition While we were reestablishing the American Express Global Commercial Journey, we realized there was a big piece missing. 'An overall homepage that can guide the user to the correct path. We conducted user research that confirmed our hypothesis. A lot of users found the current experience difficult to

When creating the Savannah Home branding and packaging design we went for a very clean look that would not interfere with the bedding patterns.

Along with the overall design for the Devonshire curtian packaging, I designed a new dieline and callouts.

Description This iron horse bikes ad campaign was focused around the 2 world championship downhill mountain bikers and the bikes that they road. We decided to go with black and white photos with spotlighting the uci colors. These eventually became full size posters based on customer demand.

Description This minimalist Ad was created with the idea ‘less is more’ this model was very flashy using a lot of gold components. Zooming in tight on the product and highlighting all that gold lead to a visually stunning Ad.