The Problem Create an engaging experience BNY Mellon was looking for an interactive app that would allow users to take a holistic approach to wealth planning through thier 5 Active wealth practices – where they help users not only build lasting wealth, but make sure that your wealth works to supports
YO Mobile
Adding NFT into an App ecosystem
Joe Cahill2023-04-30T12:55:46+00:00
The Problem Giving user value to their content As a TELCO and content creator platform, YO Mobile wanted to keep up with how users value their content by taking a step into the world of NFTs. The goal was to take their existing mobile app and develop a roadmap around
Saks Fifth Ave
Global Design System
Joe Cahill2023-04-27T02:44:03+00:00
The Problem Inconsistent experience across all the brands I was brought into the Hudson’s Bay Company to audit all of their site experiences (Hudson’s Bay, Saks 5th Ave, & Saks Off 5th) and bring consistency to their modules. As the team planned for a migration to a Salesforce platform, it was
American Express
Business Product Detail Pages
Joe Cahill2023-04-27T02:44:12+00:00
Outdated designs not built for the future One of the most important pages of the customer journey is the Product Detail pages, they are the place of conversion for the small and mid-sized customers. This is a page that could not go live unless we this would make a big impact.
American Express
Global Commercial Journey
Joe Cahill2023-04-27T02:44:24+00:00
The Problem The next generation of a disjointed experience As we examined the American Express Global Commercial journey, there were some very evident gaps when it came to the available product offerings. On top of the credit and charge cards that they offered there is a wide portfolio of non-card
American Express
Business to Business Homepage
Joe Cahill2023-05-09T02:50:45+00:00
New Path to Acquisition While we were reestablishing the American Express Global Commercial Journey, we realized there was a big piece missing. 'An overall homepage that can guide the user to the correct path. We conducted user research that confirmed our hypothesis. A lot of users found the current experience difficult to
IBM
SaaS Dashboard
Joe Cahill2023-03-23T22:22:22+00:00
This SaaS dashboard posed a very interesting challenge, not only come up with a new experience for the users to interact with the charts but come up with new ways of displaying the data as well. On the main page, there will be main .js gauges that would animate on load. 3 different colors would
