Outdated designs not built for the future One of the most important pages of the customer journey is the Product Detail pages, they are the place of conversion for the small and mid-sized customers. This is a page that could not go live unless we this would make a big impact.

The Problem The next generation of a disjointed experience As we examined the American Express Global Commercial journey, there were some very evident gaps when it came to the available product offerings. On top of the credit and charge cards that they offered there is a wide portfolio of non-card

New Path to Acquisition While we were reestablishing the American Express Global Commercial Journey, we realized there was a big piece missing. 'An overall homepage that can guide the user to the correct path. We conducted user research that confirmed our hypothesis. A lot of users found the current experience difficult to