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AI Design
& Strategy.
AI-forward product evolution for Fortune 50 and highly regulated organizations — with 25 years of enterprise product design leadership behind the choices.
Most companies aren’t struggling with AI because the technology is hard. They’re struggling because nobody has figured out what the product should feel like.
After 25 years designing products for companies like American Express, IBM, BNY Mellon, and Saks — and leading AI-first brand and experience evolution on an enterprise platform serving Fortune 50 and highly regulated organizations — I’ve come to believe AI design is less about new patterns and more about old fundamentals applied under new constraints.
Uncertainty. Trust. Authorship. Control. These aren’t AI problems. They’re the problems design has always solved. The stakes just got louder.
— SERVICES
Three ways
I can help.
Whether you’re figuring out your first AI feature or scaling an AI-native product, these are the places enterprise teams get stuck.
AI Product Strategy
What should this product actually do, and where does the AI earn its keep? I help teams separate the demos from the durable use cases — and make hard calls about scope before a single screen gets designed.
Generative & Agentic Interface Design
Chat is not the only pattern. I design AI-native experiences that go beyond the text box — surfacing model confidence, giving users real control, and making the handoff between human and agent feel like a tool, not a magic trick.
AI-Ready Design Systems
Design tokens, component libraries, and brand systems built so AI tools — and AI-assisted engineers — can actually use them. This is increasingly how brand consistency survives a world where code gets generated, not hand-written.
— PROVEN AT SCALE